Challenges

SpotifyEarly signal

People cannot see the player for the adverts covering it

4 people raised this, on both iOS and Android.

iPhone and Android users in the United Kingdom and the United States, across three app versions.

In their own words

Neither app store gives a review a permanent public link, so each entry is a snapshot taken on the date shown and the link goes to the app's review listing.

even though I got an add every 2 songs

Android, version 9.1.82.2161, 1 star, United States,

  • about billing
  • worked before an update

Captured on . See reviews on Google Play

more than 2 ads after every 2 songs is more irritating

Android, version 9.1.80.2221, 1 star, United States,

  • about billing

Captured on . See reviews on Google Play

the ads are so in your face it's exhausting, pop ups covering the albums

iOS, version 9.1.82, 1 star, United Kingdom,

Captured on . See reviews on the App Store

Every song is followed up by an advert. When there isn't an audible advert, you get an advert obscuring the album art

iOS, version 9.1.82, 1 star, United Kingdom,

  • about billing
  • worked before an update

Captured on . See reviews on the App Store

What people do instead

Nobody described a way around this.

What you could do with this

These four are written from the reviews above. Everything else on this page is quoted or counted.

written

BUILD IT

Keep the advert out of the surfaces a listener has to touch.

See how3 points
  • Never cover album art, the saved list, or search results
  • Put a floor under the gap between two audio adverts
  • State the frequency in the free tier’s own description

Why it might not workThe free tier exists in order to be interrupted, so every change here trades against what pays for it.

written

START IT

Listening software whose free limits are published and then held.

See how2 points
  • One stated rate, changed only with notice
  • Aimed at people who will never pay but will stay for years

Why it might not workMusic is licensed per play and the licence holders set the terms, so the software has little room to set them.

written

STUDY IT

Where is the point at which interruption stops being tolerable?

See how2 points
  • Vary the spacing rather than the volume and see what people abandon
  • Separate the audio interruption from the visual one, which reviewers report apart

Why it might not workAdvertising already studies tolerance, though rarely with the listener’s own account of it alongside.

written

WRITE IT

Two songs, an advert, and then the album art disappears.

See how2 points
  • Set the frequency reviewers describe against what the tier promises
  • Quote the listener who sat and counted

Why it might not workComplaining about adverts is the oldest complaint there is, and only the count makes it reportable.

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