2 challenges, from 7 reviews on Android and iOS.
Uber
The app doesn't even have a customer support option.
Build itA defined set of trip states that always route to a person.
Start itAdvocacy for riders after a trip goes wrong.
Study itWhich trip problems can automation actually close?
Write itThe support menu with no exit.
Reported repeatedly
Uber
they charged me a cancellation fee then locked me out of my account
Build itA receipt that shows every difference between the quote and the charge.
Start itA ride where the price shown is the price charged, and the difference is the operator’s.
Study itHow far does a final fare drift from its quote, and in which direction?
Write itThe number you agreed to, and the number that arrived.
Early signal
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